Build with Etherly 
Framed the marketplace story for both users and operators: who we serve first, why they stay, and what had to be true for the product to feel credible.
Worked closely with chefs and customers to understand the shape of demand, refine the wedge, and shift the product over time from a pure marketplace model toward a lower-friction paid listing model.
Stayed close to the actual build: short cycles, real releases, and constant adjustment as the business learned what the market wanted.
- Built the marketplace product for booking chefs for celebrations and special occasions, from concept through multiple released versions.
- Led product development across both supply and demand sides: customer interviews, chef conversations, competitive research, roadmap decisions, and shipping priorities.
- Integrated payments and third-party services to support booking flow and chef payouts after successful transactions.
- Designed the backend and APIs to support listings, bookings, user data, and marketplace operations.
- Introduced low-cost hosting and practical infrastructure decisions so the business could conserve budget while still shipping.
- Outcome: a product that evolved with the market rather than staying locked to the original idea, while keeping real shipping cadence and business learning intact.